The promise and challenge of Intra-African Travel
When Africa Travels Africa At
MICE in Africa
Destination Africa, we craft exceptional Meetings, Incentives, Conferences, and Events (MICE) across Kenya, South Africa, Rwanda, Ethiopia, and Victoria Falls. With more than 35 years of hands-on expertise, we blend deep local insight with international standards to deliver programs that are not only flawlessly executed but also profoundly meaningful.
As the global MICE landscape evolves, Africa is stepping into the spotlight—not just for its modern infrastructure and expanding connectivity, but for its ability to create moments that resonate long after the agenda ends. In destinations like Nairobi, Cape Town, Kigali, and Addis Ababa, cutting-edge venues meet cultural vibrancy, natural beauty, and authentic hospitality. Africa offers more than meeting space—it offers space to reflect, recharge, and rediscover purpose.
What truly sets Africa apart is the soul embedded in every experience. Imagine wine-paired strategy sessions in Stellenbosch, fireside storytelling in the Maasai Mara, or sunset networking overlooking the Zambezi. Incentive programmes here do more than reward—they inspire. Delegates can support reforestation efforts in Malawi, engage with youth-led enterprises in Rwanda, or soar above Victoria Falls in a private helicopter. These aren’t just highlights; they’re transformational milestones that foster team connection, align with purpose-driven goals, and deliver ROI with heart.
Whether you’re organising a leadership summit, team retreat, or VIP incentive program, Destination Africa delivers from concept to curtain call.
✅ Full-scale event management (AGMs, product launches, international conferences)
✅ Tailored incentive trips (safaris, wine estates, cultural immersions)
✅ White-label support for travel agents and planners
✅ Ground handling across East & Southern Africa with elite local partners
We’ve managed events for global institutions, UN summits, and major regional conferences. With DA, you’re not just booking a trip—you’re building a legacy.
Full-service MICE management in Kenya, South Africa, Rwanda, Ethiopia & Victoria Falls
High-end incentive travel with access to exclusive storytellers and locations
Inspirational speakers such as Christo Brand, Antoinette Sithole, and Igshaan Amlay
Tailored programs including golf, wine, safari, wellness, and heritage
Reliable ground operations for corporate, government, and non-profit sectors
Africa delivers luxury and logistics without the luxury price tag. Event spaces, executive accommodation, and premium experiences here cost significantly less than in Europe or Asia. With expanded air routes, simple visa options like the East Africa Tourist Visa, and our regional expertise across 15 countries, hosting here isn’t just inspired – it’s incredibly smart.
Think: gourmet wine pairings in Stellenbosch, rooftop galas in Kigali, or lakeside wellness in Malawi—all for less than half what you’d pay elsewhere.
Africa makes your budget go further. Your clients will never know you saved.
Nairobi fuses modern infrastructure with untamed beauty. The Kenyatta International Convention Centre (KICC) anchors its MICE appeal, while after-hours shine with helicopter flips to the Mara, private bush dinners, and lakeside brainstorming. It’s not just a meeting spot – it’s where innovation thrives and nature inspires.
Cape Town’s iconic Table Mountain, Johannesburg’s urban energy, and Durban’s beachside flair combine with world-class venues like the CTICC. After meetings, dive into wine estates, cultural tours, or safaris in Kruger. South Africa blends scale, style, and soul—ideal for conferences that want both global polish and local flair.
Rwanda is redefining sustainable business travel. Kigali’s Convention Centre offers sleek, tech-forward facilities in a safe, clean, and progressive city. But it’s the extras that shine—gorilla trekking, lakefront escapes, and immersive cultural experiences. Small in size but big on impact, Rwanda is perfect for intimate, high-value events.
Straddling Zimbabwe and Zambia, Victoria Falls is the ultimate incentive destination. Host high-impact events with a roar—sunset cruises on the Zambezi, helicopter flips above the mist, or gala dinners near the Falls. The setting is awe-inspiring, the experiences unforgettable. Perfect for executive retreats or reward travel
Addis Ababa, home to the African Union, is Africa’s diplomatic heart. With Ethiopian Airlines’ vast global reach, it’s a top MICE hub. Pair strategic meetings with cultural marvels—like Lalibela’s rock churches or coffee rituals in Sidamo. Ethiopia offers connection, heritage, and seamless logistics, all on one dynamic stage.
Our Co-Founder, Duncan Muriuki, is a seasoned leader in African MICE tourism, bringing decades of high-level experience and visionary leadership to every program we deliver. His career began at the prestigious Abercrombie & Kent, where he rose to lead East Africa operations before co-founding Destination Africa. Over the years, Duncan has played a pivotal role in shaping the continent’s reputation for world-class events. He was instrumental in coordinating the arrival of the Concorde in Nairobi, managing large-scale cruise ship movements, and overseeing global conferences such as ICASA and COP 12, each hosting over 6,000 delegates. His ability to design culturally immersive, logistically seamless programs across diverse African destinations reflects a deep understanding of both regional nuance and international expectations. Duncan’s hands-on leadership and trusted local network remain at the core of our operational excellence and commitment to delivering extraordinary MICE experiences.
Call Us:
+27 84 554 5555
(South Africa)
Email:
rune@destinationafrica.travel
Office Hours
Mondays to Fridays
9am – 5pm
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When Africa Travels Africa At
After more than 35 years
This 14-day luxury itinerary that
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