At Destination Africa, we do more than plan trips. We build tailor-made journeys across Africa that are seamless, thoughtful, and built around your client’s needs.
Designing Africa travel experience
Southern and East Africa
Tailored Itineraries
Local on trip support
Africa rewards detail. That’s where we come in.
Destination Africa is a trade-only DMC built to support travel advisors and tour operators with tailor-made FIT across Southern and East Africa. We turn your brief into a well-routed, bookable itinerary, matching the right stays, guides, and experiences to your client’s pace and priorities. From supplier coordination to on-the-ground logistics, we make the destination run smoothly while you stay in control of the client relationship.
We also support MICE and incentive travel when your brief requires it.
Destination Africa is a B2B Destination Management Company (DMC) partnering with international travel agents and tour operators to deliver seamless journeys across Africa. Behind the scenes, we take care of the details that matter—so you can focus on your client relationship and confidently deliver a trip that feels effortless.
Whether you’re planning a leisure group, MICE programme, family holiday, or a once-in-a-lifetime honeymoon, we provide the local expertise, trusted supplier network, and on-the-ground coordination that turns a great itinerary into an exceptional experience.
No two agencies (or clients) are the same. That’s why we stay close to your feedback and tailor our support to your style of selling and service delivery. You can also expect exciting enhancements to our agent portal, designed to make planning faster, clearer, and more collaborative.
Because of the long-standing relationships we’ve built with local suppliers, we’re often able to secure better availability and more favourable terms, helping you protect margins, manage expectations, and deliver more value to your clients.
All enquiries and responses go straight to you, not to us. In most cases, we don’t know who the end traveller is, and that’s intentional. It protects your commercial relationship and keeps the client experience.
Think of our catalogues as high-quality, ready-to-adapt inspiration. Each one can be quickly refined to match a traveller’s interests, travel style, and budget—then seamlessly developed into a fully customised itinerary using our on-the-ground services, supplier network, and destination expertise.
We create customised digital catalogues that our travel trade partners can share directly with their clients—helping you present inspiring options, build trust, and move conversations from “ideas” to “let’s book it.”
Every itinerary is shaped around your client’s interests, pace, and priorities, giving you the confidence to offer a highly personalised service—while keeping the agent–client relationship exactly where it belongs: with you.
From transport and transfers to accommodation, activities, guided experiences, and touring, we coordinate the essential components of a well-run trip—so you can rely on one partner to manage the moving parts with care.
Destination Africa began as a shared vision sparked by pioneers in the industry. In Kenya, Duncan Muriuki led the way, setting a new benchmark for meaningful, experience-rich travel across the continent. Building on this success, Rune Engström, a trusted partner and long-time collaborator, proposed expanding the vision into a dedicated platform based in South Africa, and that’s where Destination Africa truly took shape.
Shortly after, we welcomed Desale Mitiku, a specialist in Ethiopian travel, further strengthening our team and deepening our regional expertise across East Africa.
We have always prioritised working with dedicated agents all over the world, and we have recently expanded our network to include new partners in Eastern and Southern African countries.
We are proud to employ some of the most talented individuals in South Africa, Kenya, and Ethiopia, which is why so many people continue to approach us about joining our winning team.
Destination Africa has been designing high-quality vacations for visitors from all over the world for over 35 years. We collaborate with enthusiastic agents all over the world to create vacations that people will never forget.
Destination Africa began as a shared vision sparked by pioneers in the industry. In Kenya, Duncan Muriuki led the way, setting a new benchmark for meaningful, experience-rich travel across the continent. Building on this success, Rune Engström, a trusted partner and long-time collaborator, proposed expanding the vision into a dedicated platform based in South Africa, and that’s where Destination Africa truly took shape.
Shortly after, we welcomed Desale Mitiku, a specialist in Ethiopian travel, further strengthening our team and deepening our regional expertise across East Africa.
We have always prioritised working with dedicated agents all over the world, and we have recently expanded our network to include new partners in Eastern and Southern African countries.
We are proud to employ some of the most talented individuals in South Africa, Kenya, and Ethiopia, which is why so many people continue to approach us about joining our winning team.
Destination Africa has been designing high-quality vacations for visitors from all over the world for over 35 years. We collaborate with enthusiastic agents all over the world to create vacations that people will never forget.
