Zambia is aiming to be among the top five tourist destinations of choice in sub-Saharan Africa by 2030. Looking at the latest international visitor arrival figures, the country is certainly on track to achieve this.
Zambia welcomed a record 1.39 million international visitors in 2023, exceeding the 2019 figure of 1.26m.
That means its tourism industry has now recovered to exceed pre-Covid arrival figures. According to Tourism Update (Southern and East African) Zambia’s investment attractiveness has been strengthened through the country’s 16 investment promotion and protection agreements, which particularly emphasise investments in the tourism sector.
“The country has developed a robust set of frameworks and initiatives, which include tax relaxation measures, incentives and favourable policy schemes, creating a conducive environment for investors.
These efforts have facilitated foreign direct investments (FDIs) and positioned Zambia as an interesting destination where tourism can flourish and thrive,” said Elcia Grandcourt, UN Tourism Regional Director for Africa.
Between 2018 and 2023, greenfield FDI announcements in the tourism sector totalled US$239.4 million.
The investment has poured into the development of new hotels and resorts in Lusaka and tourist hubs such as Livingstone; national parks – Luangwa and Kafue; adventure tourism offerings such as white-water rafting and bungee jumping; and cultural attractions including museums, cultural centres and cuisine.
The country now features global hotel brands such as Radisson, Anantara, Intercontinental, Sarovar, Marriot, Hilton, Protea, Tsogo Sun and Holiday Inn, amongst others.
“This influx of reputable hotel chains underscores Zambia’s emergence as a premier destination on the international tourism map, offering visitors unparalleled luxury and comfort amidst its breathtaking natural landscapes,” said Zambia’s Minister of Tourism Rodney Sikumba.
The investment guidelines showcase 10 tourism investment opportunities, including lodges and hotels, a golf course, a convention centre and a football stadium. The opportunities are situated in Lusaka, Kasaba Bay, Livingstone, Kafue National Park and South Luangwa National Park.
