Kenya–South Africa Travel Demand Surges at the Sarit Centre Getaway Show
Earlier this month, Destination Africa, in partnership with Kenya Airways and Simonsig Wines’ Kenya distributor, Frozen by Crystal, proudly showcased Southern Africa at the Getaway Tourism Fair at the Sarit Centre in Nairobi. The event brought together travel professionals, industry partners, and adventure-seeking visitors, creating a vibrant platform to promote travel within Africa.
Strong Interest in South Africa From Kenyan Travellers
With visa-free travel between Kenya and South Africa now in place, and direct daily Kenya Airways flights making the journey seamless, South Africa has quickly become one of the top destinations for Kenyan travellers.
During the show, we saw high engagement from both:
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Leisure travellers searching for new African adventures
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Corporate groups exploring MICE travel (Meetings, Incentives, Conferences, and Events)
What Kenyan Travellers Love About South Africa
Visitors showed strong interest in South Africa’s diverse travel experiences, including:
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Wine tasting in the Cape Winelands
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Scenic touring along the Garden Route
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Urban culture in Johannesburg
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Luxury escapes in Sun City
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Cultural and historical experiences in Cape Town and Johannesburg
Shopping remains a major draw due to favourable pricing, and with golf being one of Kenya’s most popular sports, interest in South Africa’s world-class golf courses continues to grow.
Intra-African Travel on the Rise
The response at the Getaway Tourism Fair confirms what we see across our markets: intra-African travel is expanding rapidly. As flight connectivity improves and travel barriers fall, more Africans are choosing to discover the richness, beauty, and diversity of their own continent.
Our Commitment
We are proud to continue building these connections and designing tailor-made travel experiences across East and Southern Africa – curated by Africans, for Africans.
Destination Africa – Your Trusted DMC Across East & Southern Africa
Rune Engstrøm, Director – Destination Africa
