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Destination Africa

Established in 1990 by Duncan Muriuki, Destination Africa DMC Ltd. traces its origins to Duncan’s tenure as General Manager at Abercrombie & Kent in Kenya, where he handled high-profile clients and oversaw operations for cruise liners in Mombasa. This experience sparked Duncan’s passion for meticulous details, laying the foundation for Destination Africa. 

MICE business

Duncan’s experience with high-profile clients led to the conception of a dedicated MICE operator. Noteworthy achievements include hosting conferences like ICASA 2003 and COP 12, showcasing Duncan’s attention to detail and vision for Destination Africa. 

Destination Africa facilitated significant events like the AfCFTA Ministerial Retreat and the Kenya International Investment Conference, underscoring its relevance in the MICE industry.  DA’s CEO participated in international forums like Ticad Japan 2003 and the UK Investor conference in 2008, reflecting the company’s global reach. 

Watamu Beach - Kenya

Leisure

Destination Africa excels in leisure tourism, catering to a diverse range of travellers, including FITs (Free Independent Travellers), leisure groups, and families. With a wealth of experience in crafting personalized holiday experiences, and offers bespoke itineraries tailored to individual preferences, ensuring unforgettable journeys across the stunning landscapes of East and Southern Africa. Whether it’s exploring wildlife-rich national parks, relaxing on pristine beaches, or immersing in vibrant cultural experiences, Destination Africa’s expertise ensures seamless and enriching leisure adventures for every traveller. Over the years, we have handled everything from private jet clients to school groups.

Commitment to Excellence

Destination Africa prioritizes professionalism, integrity, and client satisfaction.  With a dedicated team and proven track record, we aims to remain a leading leisure and MICE operator in Kenya and expand its presence in Southern Africa. 

Merging Strengths

Destination Africa is merging with its South African branch to bolster capabilities and create a unified entity, positioning itself as a key player in the regional MICE and leisure industry

Corporate Social Responsibility (CSR):

Through Angels of Hope Foundation, Destination Africa supports the Peaceful Children’s Home in Kenya, reflecting its commitment to making a positive impact on communities. 

Destination Africa prioritizes professionalism, integrity, and client satisfaction in all aspects of its operations, including leisure tourism. Specializing exclusively in business-to-business (B2B) interactions, we ensure that our services are tailored to meet the needs and expectations of our partners. From crafting personalized itineraries for FITs and leisure groups to coordinating seamless travel experiences, our commitment to excellence remains unwavering. Trust us to deliver exceptional leisure adventures that exceed expectations while maintaining the highest standards of professionalism and integrity. 

Kenya’s recent visa policy changes further enhance its appeal as a conference destination. 

Plan with Destination Africa (DMC)

Planning the right journey takes more than choosing places on a map. Destination Africa works with travel advisors and tour operators to turn travel briefs into well-routed, bookable itineraries backed by trusted local knowledge, realistic pacing, and reliable on-the-ground support.

From tailor-made FIT travel to selected MICE  travel requirements, our team helps shape journeys that are practical, seamless, and aligned with your client’s interests, travel style, safety needs, and budget.

If you are a travel advisor or tour operator, partner with Destination Africa as your preferred DMC for Southern and East Africa.

If you are planning independently, speak to your travel agent about working with Destination Africa. If you do not have a travel agent, submit an enquiry through our Contact page and we will guide you to the right booking channel.

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meet us at

Getaway Tourism Fair

Sarit Expo Centre - Nairobi Kenya

30 October - 1 November 2025
ENTRY FREE

Sarit Expo Getaway Tourism Fair

Sarit Centre, Lower Kabete Rd, Nairobi, Kenya

See you there!