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Embark on journeys, not just destinations

Destination Africa

Destination Africa delivers tailor-made African travel across all budgets, from smart-value itineraries to high-end luxury.

Why Choose Destination Africa

Africans showing Africa in detail, and that’s where we excel.

Destination Africa is a trade-only DMC designed specifically to support travel advisors and tour operators with tailor-made FIT, group trips, incentives, and meetings throughout Eastern Africa (Kenya, Tanzania, Zanzibar, Uganda, Rwanda), Southern Africa, and Ethiopia. Founded in 1990 by Duncan Muriuki, a key figure in Kenya’s tourism sector, we transform your brief into well-structured, bookable itineraries, aligning accommodations, guides, and experiences with your clients’ unique preferences.

Destination Africa is your trusted partner for unforgettable organic travel experiences in Africa. From Home Hosted dinners to guided tours by people who witnessed that history being made.

How can we assist you with your next travel project?

Our Services

Tailor-made FIT journeys

We create personalized travel plans that cater to your clients' pace and priorities.

MICE & incentive travel

With extensive experience in Meetings, Incentives, Conferences and Exhibitions, we deliver flawless incentive travel solutions.

Seamless Logistics

From supplier coordination to on-the-ground support, we ensure everything runs smoothly, allowing you to focus on client relationships.

Explore Must Visit
Countries

Discover the diverse countries of Africa and step into travel experiences designed to inspire, captivate and transform.

Kenya

Masai Mara National Reserve, Amboseli National Park, Lake Nakuru, Tsavo National Park, Mount Kenya, and Diani Beach.
View Kenya

South Africa

Table Mountain, Kruger National Park, Cape Winelands, Robben Island, Garden Route, and Addo Elephant National Park.
View South Africa

Ethiopia

Lalibela, Simien Mountains National Park, Aksum, Rock-Hewn Churches of Tigray, Danakil Depression, and Bale Mountains National Park.
View Ethiopia

Botswana

Okavango Delta, Chobe National Park, Moremi Game Reserve, Makgadikgadi Pans, Nxai Pan National Park, and Tsodilo Hills.
View Botswana

Malawi

Lake Malawi, Liwonde National Park, Majete Wildlife Reserve, Mount Mulanje, Nyika National Park, and Zomba Plateau.
View Malawi

Mozambique

From the energy of Maputo to the dhow-filled waters of Vilanculos, the protected islands of Bazaruto, the heritage of Ilha de Moçambique and the remote beaches of the Quirimbas, Mozambique is made for slow travel, marine adventure and meaningful coastal experiences.
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Rwanda

Volcanoes National Park, Nyungwe Forest National Park, Akagera National Park, Lake Kivu, Kigali Genocide Memorial, and Gisenyi.
View Rwanda

Tanzania

Serengeti National Park, Mount Kilimanjaro, Ngorongoro Crater, Zanzibar Island, Tarangire National Park, and Selous Game Reserve.
View Tanzania

Uganda

Bwindi Impenetrable National Park, Queen Elizabeth National Park, Murchison Falls National Park, Rwenzori Mountains National Park, Lake Bunyonyi, and Kibale Forest National Park.
View Uganda

Zambia

Victoria Falls, South Luangwa National Park, Lower Zambezi National Park, Kafue National Park, Luangwa River, and Livingstone Museum.
View Zambia

Zimbabwe

Victoria Falls, Hwange National Park, Mana Pools National Park, Great Zimbabwe Ruins, Matobo National Park, and the Zambezi River.
View Zimbabwe

Curated Journeys for Travel Inspiration

Explore our itineraries for inspiration and a sense of what your journey could look like. Each one offers a starting point and can be tailored to match your interests, pace, and budget.

Tailor-Made African travel, designed around your clients

Destination Africa is a leading Destination Management Company (DMC) specialising in custom African travel across Southern and East Africa. We design tailor-made journeys to match every travel style, pace, and budget — from smart-value adventures to luxury safari experiences.

From wildlife safaris and cultural encounters to beach escapes, family holidays, and multi-destination itineraries, every journey is crafted by our Africa-based travel specialists. We manage every detail, including routing, transfers, accommodation, guides, and curated experiences through trusted local partnerships.

The result is seamless African travel that feels effortless, personal, and perfectly delivered. Planning an incentive trip or corporate event? Explore our MICE Travel Solutions.

Sustainable Travel

Committed to responsible and eco-conscious journeys, traveling the world with minimal footprints and pollution.

Customer-Centric

Being customer-centric is the compass that guides our travel services. We prioritize our customers’ needs.

Authentic Experiences

We deliver journeys that immerse you in unforgettable encounters with Africa's diverse cultures & landscapes.

Personalised Care

Every journey will be led by knowledgeable, passionate experts who enhance your travel experience.

Why Book with Destination Africa

Tailormade Pricing

Our team has sourced the highest quality tours at unbeatable prices. We ensure you maximize your clients’ value for money, making your itineraries that much more appealing! We want to take pride in being the best in the travel industry.

Travel Advice

Our team of expert travel advisors takes great pride in curating personalized itineraries for our clients. With over 35 years of experience in the travel industry, our consultants are well-equipped to help your clients plan their dream vacations. 

All-In-One Solutions

Our itineraries are designed to provide an all-in-one solution for travel planning, hotels and other activities. By working with Destination Africa's team of travel experts, your clients can enjoy a memorable and hassle-free experience.

Meet Alfie,
our adopted Penguin

You can adopt your own penguin too!

Turn your trip into something that lasts beyond the itinerary. Available to all Destination Africa travelers & trade partners.

Peace of mind, wherever you are with TravelSafe SOS 

At Destination Africa, we go beyond creating extraordinary journeys, we protect them too. Through our partnership with TravelSafe SOS, every traveller enjoys 24/7 emergency response coverage across Southern and East Africa.

With just one tap on the TravelSafe SOS app, help is instantly on the way. From medical emergencies to security alerts, the system connects travellers to a live control centre, activating trusted local responders and notifying family or insurers in real time.

Whether exploring remote savannahs or relaxing in luxury lodges, TravelSafe SOS ensures confidence at every step of your African adventure.

Available to Destination Africa clients.

meet us at

Getaway tourism fair

Sarit Centre - Nairobi

Sarit Expo Getaway Tourism Fair

30 October - 1 November

09h30 - 18h00
Entry Free

Sarit Centre, Lower Kabete Rd, Nairobi, Kenya

SEE YOUR THERE